Back in 2012
A ripple-in-the-pond effect happens when you’ve told one person about something, and he or she goes out and tells a few more people about it, and then those people tell more people about it. Those ripples brought us 2,737 contacts in 2012 — 2,737 people we alerted when we needed a push to our legislators. While the nation’s eyes were on Hurricane Sandy and President Obama’s re-election, we in Massachusetts were slowly getting a stronger voice against workplace bullying.
The map above shows how this ripple effect looked in website visits to MAHealthyWorkplace.com in Massachusetts alone. The larger circles represent a few hundred people. The Boston circle represents more than 1,000 people.
We’ve almost exactly doubled our number of contacts since then with 5,468 people we contact at key stages in the legislative process. This map shows how the ripple effect looks now in website visits from Massachusetts users. The Boston circle represents more than 3,500 people this time.
So next time you tell someone about workplace bullying, know that that person might go tell 5 of her friends, and those 5 friends might tell a handful of people each. Suddenly that one conversation or that one Facebook share or that one retweet turns into hundreds of others learning about what workplace bullying is — enough to create a bigger buzz at the State House to get the bill passed.