According to grassroots campaign strategists at a recent weekend-long Mass Alliance workshop we attended, using voter data to reach out face-to-face or on the phone is the most effective way to get people to act.
So we researched towns where sick leave passed most overwhelmingly in the 2014 gubernatorial election to identify those towns where constituents would most likely contact their state legislators about workplace anti-bullying law (in yellow above). We’re working on obtaining voter files to target voters in these areas via door-to-door and phone so we can turn those yellow towns gray (where we currently have a state rep and/or state senator as a co-sponsor).
We need as many people as possible to at least make phone calls to urge people to contact their state legislators. If you’d like to sign up to attend a training for phonebanking and going door-to-door in your area, email email@example.com, and we’ll touch base when we have a training location setup.
(If you’re willing to investigate the email addresses of school teachers in the yellow towns above [minus Boston], also email firstname.lastname@example.org and claim a town, then email a list of email addresses to the same address in the next month.)