We have a goal of making 40,000 phone calls by the end of 2017 — with a big goal of passing workplace anti-bullying legislation by the summer of 2018, when this two-year legislative session ends.
The purpose of these calls is to let these people know what workplace bullying is and that we need them to call their state legislators to make it illegal. It’s really that simple.
We’ll call voters in the yellow towns on the above map. The goal: to get those state legislators for those yellow towns to support the workplace anti-bullying Healthy Workplace Bill to get enough of a backing in the State House to pass the bill. The gray towns are where we currently have co-sponsors, so our goal is to turn those yellow towns gray.
How we came up with this plan
Because we have limited time and people, we want to be strategic. Campaign managers say time and time again that using voter data to reach out face-to-face or on the phone is the most effective way to get people to act.
If we look at demographics, we know that:
- Women ages 30-54 are most likely to get bullied at work.
- Democrats and voters in state elections are most likely to take political action (since they’ve taken political action before by voting).
- Cities and towns where sick leave pay most overwhelmingly passed in 2014 are the most progressive, so their state legislators will be the most likely to push for workplace anti-bullying legislation.
So we obtained voter data of Democratic women ages 30-54 who took action by voting in the last state election in the most progressive towns of the state where we do not already have official legislative support. Those are the yellow towns on the map above, and the number of phone numbers we have is roughly 40,000.
They’re the group most likely to have experienced workplace bullying and most likely to take action.
We need your help
All you need is an email address, and we’ll share a Google doc with you that outlines instructions, names and numbers, and scripts. It’s incredibly easy, and you can make as many calls in your spare time as you’d like before 9pm. (If you’re not in Massachusetts, you can still help. If one state passes the bill, it will be that much easier for other states to pass it.)
No more trainings. No more Google Hangouts. Nothing’s required except a phone, a computer, and your awareness that you can make a difference in helping to pass this bill and make history.
According to grassroots campaign strategists at a recent weekend-long Mass Alliance workshop we attended, using voter data to reach out face-to-face or on the phone is the most effective way to get people to act.
So we researched towns where sick leave passed most overwhelmingly in the 2014 gubernatorial election to identify those towns where constituents would most likely contact their state legislators about workplace anti-bullying law (in yellow above). We’re working on obtaining voter files to target voters in these areas via door-to-door and phone so we can turn those yellow towns gray (where we currently have a state rep and/or state senator as a co-sponsor).
We need as many people as possible to at least make phone calls to urge people to contact their state legislators. If you’d like to sign up to attend a training for phonebanking and going door-to-door in your area, email email@example.com, and we’ll touch base when we have a training location setup.
(If you’re willing to investigate the email addresses of school teachers in the yellow towns above [minus Boston], also email firstname.lastname@example.org and claim a town, then email a list of email addresses to the same address in the next month.)